Eric Martorano holds a new and important responsibility in Microsoft's U.S. partner organization: selling Microsoft Surface devices through the U.S. channel.
- By Scott Bekker
- September 05, 2013
The new channel business model has little room for salespeople who are not also technology pros.
- By Howard M. Cohen
- August 19, 2013
Microsoft on Thursday pressed ahead with efforts to expand sales of its struggling Microsoft Surface PC hardware line through the channel.
- By Scott Bekker
- August 15, 2013
The sales techniques that worked five or 10 years ago won't work as well today. What modern prospects are looking for is a partner that can deliver Business Guidance Value.
- By Ken Thoreson
- August 14, 2013
For IT companies, what's the ideal rate between growing too fast and not being able to keep up with demand, or growing too slowly and not having the resources to create demand?
- By Mike Harvath
- August 12, 2013
The International Association of Microsoft Channel Partners has always been a useful resource, but it became invaluable after Microsoft flipped the switch on the Microsoft Partner Network. Howard explains how.
- By Howard M. Cohen
- August 08, 2013
Microsoft must eventually expand the resale opportunity for its Surface line of tablets to a wider partner base, according to Forrester Research.
- By Gladys Rama
- August 06, 2013
As Howard finds at this year's CompTIA partner convention, yes, there's still a channel. But there's also something else.
- By Howard M. Cohen
- July 31, 2013
In which Howard draws a link between a series of unfortunate Microsoft Surface-related events.
- By Howard M. Cohen
- July 25, 2013
Are PAMs going away? Is a major partner executive leaving? As usual, there were plenty of rumors floating around this year's Worldwide Partner Conference floor -- some more well-founded than others. Howard separates fact from fiction.
- By Howard M. Cohen
- July 18, 2013
What's one of the most common missteps a partner can make when approaching a Microsoft employee? According to our former Microsoft insider, it's not knowing what he or she is responsible for.
- By M.S. Partner
- July 17, 2013
Cloud computing is growing five times faster than the IT industry, and partners that incorporate cloud into their business models have more success than those that don't, according to a new Microsoft-sponsored report by IDC.
- By Gladys Rama
- July 09, 2013
A small group of high-volume U.S. resellers are authorized to sell the Microsoft Surface devices under a new program announced Monday.
- By Scott Bekker
- July 01, 2013
Resist the urge to take a break in these months. Planning a well-thought-out summer campaign now can pay great dividends later.
- By Ken Thoreson
- June 19, 2013
WEB EXCLUSIVE: Ex-Microsofties' startup called SkyKick automates the process for partners to sell, plan, provision, migrate, manage and set up Office 365.
- By Scott Bekker
- April 25, 2013